Vista Social vs Metricool
By Jean Luc Poitier, SEO and growth marketing strategist · VistaReviews · Updated October 15, 2026
Metricool wins on price. A permanent free plan and a $25/mo Starter tier make it the budget pick, and its analytics are strong. X is a paid add-on at $10/mo per account, and reviewers find the engagement and inbox side thinner. One reviewer in our set who used both found Metricool 'overwhelming and complicated' next to Vista Social. For agencies needing approvals, white-label reports, and DM automations, Vista Social is the more complete platform.
Vista Social vs Metricool at a glance
| Compared on | Vista Social | Metricool |
|---|---|---|
| Starting price | $99/mo (15 profiles, 2 users) | Free plan; Starter from $25/mo billed monthly, LinkedIn included |
| Pricing model | By profiles + users | By brands/plan tier |
| Trustpilot rating | 4.2 (78) | 3.9 (622) |
| X (Twitter) | $29/mo add-on | $10/mo per account add-on |
| DM automations | Included | No |
| Review management | Included | No |
Figures checked against each company's published pages and review-platform listings as of October 15, 2026. “Not published” means the company does not publish that figure.
Where Vista Social wins
- Full unified inbox with DM automations and review management
- Agency workflow depth: multi-stage approvals, white-label, client connect
- Cleaner, simpler experience per reviewers who used both
Where Metricool wins
- Permanent free plan, the best zero-budget starting point
- Cheaper paid entry ($25/mo) for solo marketers
- Web/ads analytics (Google Ads, web tracking) built into its core
What reviewers who used Metricool say
Real reviews from our aggregated set whose authors used or switched from Metricool.
Cleaner and simpler than Hootsuite or Metricool
Previous social media management tools like Hootsuite and Metricool felt overwhelming and complicated. I've benefited from the cleanliness and simplicity of Vista Social.
Affordable, efficient tool for social media managers
The reason I switched to Vista Social is its affordability compared to other SMM tools in the market. Its inbox feature helped me a lot in handling multiple clients, especially with its AI features. Scheduling across multiple platforms has never been easier.
Bottom line
Across our 101-review analysis, Vista Social scores 4/5 overall and is the stronger pick for agencies, freelancers, and small marketing teams managing many profiles on a budget. Consider Metricool if the strengths above match your workflow, or see the full review breakdown and pricing analysis before you decide.