Vista Social vs Loomly
By Jean Luc Poitier, SEO and growth marketing strategist · VistaReviews · Updated July 28, 2026
Loomly is a polished content calendar with clean approval flows, but its 2025 repricing (now from ~$65/mo, with fewer platform connections on lower tiers) pushed teams to look around. That includes reviewers in our set who switched to Vista Social for approvals, planning, reporting, and employee advocacy in one place. Loomly remains a good fit for small teams that mainly need collaborative planning; Vista Social covers that plus the inbox, listening, and automation layers Loomly lacks.
Vista Social vs Loomly at a glance
| Compared on | Vista Social | Loomly |
|---|---|---|
| Starting price | $99/mo (15 profiles, 2 users) | ~$65/mo monthly (Starter, $49/mo annual) |
| Pricing model | By profiles + users | By plan tier |
| G2 rating | 4.8 (1,100+) | 4.6 (1,795) |
| Trustpilot rating | 4.2 (78) | 3.8 (104) |
| Unified social inbox | Included | Limited interactions view |
| Employee advocacy | Add-on available | No |
Figures checked against each company's published pages and review-platform listings as of July 28, 2026. “Not published” means the company does not publish that figure.
Where Vista Social wins
- Broader feature set: inbox, listening, review management, DM automations
- Reviewers who left Loomly cite price increases and reduced platform support
- Employee advocacy available in the same platform
Where Loomly wins
- Very approachable UI focused on collaborative content planning
- Post idea prompts and guided content creation
- Slightly cheaper entry on annual billing
What reviewers who used Loomly say
Real reviews from our aggregated set whose authors used or switched from Loomly.
Great for small organizations
We recently switched from Loomly after their price increase, and Vista Social allows for approvals, content planning, reporting and staff engagement. It brings more to the table than any other program we researched. I'm really looking forward to the Employee Advocacy feature for our issue-based work. I do wish some of the features were already part of the package rather than additional add-on costs.
Best value, agency-built platform with genuinely helpful support
As an agency managing multiple clients, we needed a platform that could scale without ballooning into an enterprise-level expense. Vista Social hit that balance: content scheduling, approval workflows, white-label client reporting, and a unified inbox without the enterprise price tag of Sprout Social or Hootsuite. It's clearly built with agencies in mind. The sales team was genuinely helpful — no pressure, just straightforward answers.
Bottom line
Across our 101-review analysis, Vista Social scores 4/5 overall and is the stronger pick for agencies, freelancers, and small marketing teams managing many profiles on a budget. Consider Loomly if the strengths above match your workflow, or see the full review breakdown and pricing analysis before you decide.